About Us

Who we are

Liberty Insurance brokers is a new force in UAE Insurance Industry licensed by UAE Ministry of Economy and Insurance Authority. With its headquartersin the capital, Abu Dhabi, Liberty is one of the fastest growing organizations in the region with a relentless focus on our client interests.

Our Board of Directors is dedicated to independent and effective corporate governance, whilst positioning Liberty as a leader in corporate responsibility, accountability, and transparency. It is our policy to conduct our affairs consistent with the highest moral, legal and ethical standards, as well as in harmony with all laws governing our operations. We value our associates, agents and policyholders. Our success is determined byour associate performance and customer satisfaction. We believe in the free enterprise system and pledge to treat our associates, agents, policyholders, claimants, suppliers and community with honesty, dignity, fairness and respect.

Vision Mission

To commit to make your business and life safe and better by navigating complex risk management issues

To build our success through absolute excellence in exceeding customer expectation


We harness expertise and imagination of our dedicated team to deliver the most innovative solution to meet the needs of our client.

Liberty's highly qualified team members have contributed largely to undertake effective leadership in various fronts. High standard professionalism and a committed team have resulted in a motivated approach to meet innovative challenges in rapidly changing global environment.

Proactive senior officers and promoters have constantly extended their support and industry knowledge to maintain the continuity of the relationships with all stakeholders without compromising on the best customized solutions. Liberty customer-centric strategy is our competitive edge in the industry. Building a sustainable business is both a challenge and an opportunity. Business sustainability, competitive edge and financial profitability depend on building strong relationships and partnerships with our stakeholders, customers and their communities, our people, our insurance providers, our vendors, and government regulatory bodies.

We’re committed to build a sustainable business in our industry by being a trusted partner. We aim to do this by upholding high standards of corporate governance, social and environment responsibility.


Our Independent Financial Advisors (IFA) to deliver values to our customers across the full spectrum of quality services during the entire insuring cycle from quotes to claims. They are equipped with experience backed by relevant qualifications in financial services and expertise supported by world-class training and advisory development. Our recruitment plan carefully analyzes each consultant we recruit through a path-breaking evaluation method and aids them with the knowledge, skills and technology to meet the best interests of clients in the most transparent way.

They are well versed at enhancing product and industry knowledge, focusing on niche and unique product offering from around the world through awareness and in-depth needs analysis. Their programs are designed to meet client objectives while furnishing with safety, liquidity and a competitive rate of return at present and in the future. Our representatives are not only committed to providing with quality products, we are here to serve our client even after the sale and deliver value to become our client’s primary financial advisor for all aspects of their financial lives because the relationships we build with our clients last a lifetime.